Bada · 바다 · the sea

A studio
at the edge
of water.

We make slowly. We make as the tide makes — by attention, by repetition, by the willingness to wait. Bada is a small workshop for design, writing, and the printed page. Our work is shaped by the hour before dusk: quiet, warm, and a little salt-stung.

See the most recent works
An oystercatcher resting on driftwood
Sea oats and mugwort growing along the shore

Ethos · No. 01

Capability through restraint, not spectacle.

A studio is a way of paying attention. We choose fewer projects so we can stay with each one longer. We refuse the loud gesture in favor of the considered one. The brief is a tide chart; we read it and then we read it again.

“The work that ages well is the work that was made slowly.”

Read about our practice

Selected Works · 2019 — 2026

Three works, slowly.

No. 01 · Editorial · 2025

Tide-Log: A Field Annual

A 144-page hand-bound annual of coastal writing and line drawings, printed letterpress on Tomoe River cream. Designed across two winters in a fishing village on Geoje, with a print run of 300 numbered copies.

  • Editorial design
  • Typesetting
  • Illustration
  • Print production
Open the case study
An open hand-bound book on a low table
A glass buoy bound in woven rope

No. 02 · Identity · 2024

Haenyeo Cooperative — Visual Identity

A wordmark, a small ornament library, and a stationery system for a Jeju cooperative of women free-divers. The mark is a single ink stroke; the ornament library is twelve drawings of the things they bring up from the sea floor.

  • Wordmark
  • Ornament system
  • Stationery
  • Signage
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No. 03 · Web · 2026

Salt Almanac — A Reading Site

A quiet web archive for an essayist who writes about food, water, and memory. Built as a typographic system first; the design is mostly margin and measure, with line drawings that draw themselves in as the reader scrolls.

  • Editorial system
  • Typography
  • Front-end build
  • Illustration
Open the case study
A jellyfish drifting with long trailing arms

Practice

A workshop, not
a vendor.

We take on four to six engagements a year, working in close conversation with a small number of clients we are proud to be in a room with. The relationship is the work; the deliverables are the residue.

  1. i Listen. Two weeks of reading, walking, and asking. No deliverables.
  2. ii Sketch. Pencil, ink, and many thrown-away pages. The good idea hides under the others.
  3. iii Refine. Long days at the screen, a typographic baseline, and a single quiet review.
  4. iv Hand off. Files, documentation, and a final letter explaining the choices.
Begin a conversation
An ink brush, an inkstone, and a sheet of paper

Journal · Tide-log

Field notes from the studio.

Contact

Write to us, slowly.

We answer letters in the order they arrive, and usually within a week. The more you can tell us about what you are making, the better we can help — or recommend someone who can.

Studio bada.studio · Seoul & Geoje · hello@bada.studio