Chapter One
The Single Column & the Optimal Line
On why 65 to 75 characters per line is not preference but typographic arithmetic.
A note on inheritance
The convention of the narrow text column did not arrive by accident. It is the residue of nearly six centuries of bookbinding, hand-set composition, and the slow empirical refinement of what a human eye can comfortably traverse without losing its place in the syntax.1 The Aldine octavo of 1501 already understood this. Modern web design, in its enthusiasm for the available pixel, is forever forgetting it.
At the typesize chosen for this monograph —
18px EB Garamond — a column of 520px renders
roughly seventy characters per line. That number is not an aesthetic
flourish.2
It is the working ceiling under which the saccadic motion of the eye returns
reliably to the next line, rather than overshooting, doubling back, or
skipping ahead. Beyond that ceiling, the act of reading slowly degrades into
the act of scanning, and scanning is not what a white paper deserves.
The function of margins
A wide margin is, contrary to a common modern belief, not wasted real estate. It is a working surface. It is the space into which a reader writes, into which a designer places the figure that supports a sentence without interrupting it, and into which the document itself may comment upon its own argument.3 The margin is, in short, a second voice running in parallel to the first.
White space, here, is not absence. It is interval — the considered pause between an argument and its qualification, between a claim and its evidence. A page with no margin is a page that has not yet decided what is important.