Where the geometry of the Chrysler crown meets the electric pulse of the neon city. A studio forged at the intersection of precision and excess — professional authority rendered in dopamine frequencies.
Shanghai Bund · Tokyo Ginza · Paris Jazz Age
Identity systems and spatial geometry. The Deco framework applied to modern brand vocabularies.
Cross-pollination as methodology. Interwar Asia meets contemporary electrics — never nostalgic, always precise.
Motion, interaction, and digital materiality. Screens treated as surfaces with weight and texture.
Every motif carries the weight of a century. The chevron is not decoration — it is structural grammar. The arch is not ornament — it is load-bearing form. Art Deco understood that beauty and function share the same skeleton.
"The building is the city's jewelry — wear it with authority."
simai.day
STUDIO INQUIRIES: hello@simai.day
Tokyo · Shanghai · Paris