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2026 Annual Value Report
The 2026 GABS Value Report presents a comprehensive analysis of global value trends, cost structures, and pricing intelligence across key markets. This year's findings reveal a significant shift in value perception, driven by technological disruption and evolving consumer expectations.
Our analysis covers 142 markets across 38 countries, synthesizing over 2.4 million data points to deliver actionable intelligence on where value is created, captured, and redistributed in the modern economy.
Key themes include the acceleration of digital value chains, the compression of traditional cost structures, and the emergence of new pricing paradigms that challenge decades of established market behavior.
Monthly Value Index, Jan 2025 - Dec 2025
Digital-first value chains now account for 67% of total value creation in analyzed markets, up from 41% in the previous reporting period. The shift has compressed traditional intermediary margins by an average of 23%.
Cross-market cost structures are converging at an unprecedented rate. The standard deviation of unit costs across comparable markets decreased by 18% year-over-year, suggesting a global normalization of pricing fundamentals.
Usage-based and outcome-linked pricing models grew 156% across B2B markets. Subscription fatigue in consumer markets led to a 12% increase in hybrid pricing adoption, blending fixed and variable components.
Value capture shifted measurably toward Asia-Pacific markets, which now represent 44% of net new value creation globally. Southeast Asian markets showed the strongest growth trajectory at 31% year-over-year.