MAKE / OWN / MAINTAIN

BUILD

LEASE / ACCEPT / DEPEND

BUY

VENDOR CONTAINER

SLA SEALED

pressure phrase tools for choosing what not to own.

Internal effort is not free because payroll already exists. It is concrete poured around an obligation.

ENGINEERING HOURS
compound under water

invoice fragment

License cost is visible. Integration drag is usually below the tide mark.

[ CAPABILITY CURRENT ]

Build only if the learning changes the organization after the tool ships.

LOCK-IN IS A CURRENT
not a checkbox

APIs, renewal dates, account teams, and data exits pull harder when nobody is measuring flow.

A good build path leaves future teams with maps, seams, and replaceable parts.

EXITPORTKILL

A good buy path names the day you can leave before the day you sign.

REVERSIBLE?

VERDICT TOOL / NO DASHBOARD

bias UNSETTLED