What is マスゴミ?
A portmanteau born from internet dissent — マスコミ (mass media) fused with ゴミ (garbage). What began as message-board slang became a movement: the systematic deconstruction of broadcast narratives.
The Method
Frame-by-frame analysis. Margin annotations. Red-ink corrections on the broadcast record. Every claim checked, every edit noted, every omission highlighted.
broadcast.frame(14:32:07)
.claim("unemployment down 2%")
.source(?) // ← no citation
.context(omitted: sector breakdown)
.correction("aggregate hides regional +4%")Why It Matters
Media literacy isn't passive consumption — it's active deconstruction. The notebook is both weapon and shield: a record of what was said, what was meant, and what was hidden between the frames.
The Notebook
Every analysis starts with observation. The notebook is a living document — corrections layered over claims, annotations growing in the margins, connections drawn between frames separated by hours of broadcast.
Begin Your Notebook
The tools are simple. The practice is rigorous. Start with one broadcast. One claim. Follow it to its source — or discover it has none.